How our tourist destinations took advantage of the success of Vatreni for additional promotion

first_imgThe historical performance of the Croatian national football team at the World Cup, where our country won a historic second place, significantly contributed to the promotion of Croatia. In fact, we can definitely talk about the best marketing campaign in history ever for Croatia.According to the analysis of Mediatoolkit, a tool that monitors what is written about anyone on the entire Internet in real time, and which regularly followed the mention of Croatia in the world media, the final analysis after the finals shows that over 60 billion impressions ) where Croatia is mentioned in the world media.Thus, over a million articles were published, and in the Croatian media several thousand articles on the subject. We only talk about journalistic articles, and when we add social networks, it is quite clear that this is a promotion that is impossible to pay for or get with any PR campaign and once again proves that sport, especially football, is the best ambassador of our Croatia.”With the promotion of Croatia, our footballers have achieved more in a month than us, all the rest of us over 4 million, all together since the founding of the state – more than all institutions, campaigns, PR in these 28 years. were an order of magnitude 1000 times smaller. It’s hard, almost impossible, to measure how many people have seen something at least once, but my estimate is between 2 and 2.5 billion people. ” concludes Tomislav Grubišić from Mediatoolkita. Source: Mediatoolki.comAnd as sport, and especially football as the “most important sideline in the world”, attracts the masses, they thus directly affect the increase in consumption and bring a significant impetus to the economy. Thus, according to the estimates of the Croatian Chamber of Commerce, HRK 9.277.224.291,92 was spent in Croatia during the World Cup in Russia.But which of our tourist destinations took advantage of this great PR moment for additional promotion. For now, Pula and Zadar are the most active researching on the Internet.CNTB, the City of Pula and MediaCom created the most successful real-time campaign of the World Cup?The video by which the City of Pula announced the live broadcast of the final match of the football championship in the Arena was watched by almost 350 thousand people around the worldThus, more than 10 thousand people watched the final broadcast of the World Cup match on the big screen in the Pula Arena. The value of this unique event was also recognized by the Croatian National Tourist Board, which in cooperation with the MediaCom agency and the City of Pula designed the “2nd best place to watch World Cup finals” campaign.The video by which the City of Pula announced the live broadcast of the final match of the World Cup in the Arena, achieved more than 4.700 shares and more than 343 thousand views, while the total number of interactions with content climbed above 72 thousand, without investing in its advertising. MediaCom.”The last final of the World Cup was watched by over a billion people, and we knew that, after winning the semifinals, everything related to Croatia would be under the magnifying glass of the public. This is evidenced by the search results on search engines, so in the last week on Google, Croatia has found itself among the most searched terms in all world languages. We took this opportunity while the world public was sensitized, we reacted in real time and devised how, in addition to the image of a sports nation, to better present our culture, history and natural beauty. For this reason, we decided to implement the proposal for branding the broadcast of the finals in the Pula Arena as “2nd best place to watch World Cup Finals”, Said the director of the Croatian National Tourist Board Kristjan Stanicic.This is a great promotion of Pula, which breaks tourist record visits from year to year, and whose recordings have once again found their way into the world’s most important media. “The City of Pula has long-term committed to the development and implementation of quality and unique events that contribute to the additional promotion of the city, which is ultimately recognized by our fellow citizens, but also an increasing number of domestic and foreign guests. The reactions after the live broadcast of the final match of the World Cup in the Arena confirm that we are doing a good job. The image of our Pula once again toured the world in the format of a video announcement on social networks, which once again showed how we recognize the multiple benefits of online communication. I believe that the positive effect will be visible in the coming period and I want to thank everyone who was in the Arena on Sunday and cheered.”, Emphasized the mayor of Pula Boris Miletić.Video: How the broadcast of the final match of the World Cup in the Arena went”We had very little time to realize this project, which was created in record time, in just 24 hours. We transformed the idea of ​​“2nd best place to watch the World Cup Finals” into a short video that announced the live broadcast of the match between Croatia and France in the Arena and which we placed on the social networks Croatia Full of Life. We followed the whole story with drones above the Arena during the game and thus created additional content that “dominated” social networks. The results are great, and this would not have been possible without the content department of MediaCom Beyond Advertising and NuNu Production from Pula.”, Said the director for strategic planning in the MediaCom agency Marko Matejčić.ZADAR: Promotional campaign of the Zadar Tourist Board and the Zadar County Tourist BoardPhoto: Boris ZupčićThe Zadar Tourist Board reports that an intensive joint promotional campaign continues on the social networks of the Zadar County Tourist Board and the Zadar City Tourist Board in four emitting markets, with specially targeted wider urban areas of the cities where the Zadar national team plays.It is a well-known fact that the top successes of athletes usually contribute to the promotion of the countries they come from, but the focus of Zadar footballers is more than usual on the hometown of our national team, which is persistently highlighted on flags and banners not only at this championship. through his profiles on social networks and interviews in the media, points out Ante Galić from the Zadar Tourist Board and adds: “What is specific about the Zadar national team is that their fans, but also the wider audience that does not necessarily follow the sport, know which city they come from and intuitively connect them with Zadar, which is not the case with many sports stars. Of course, in addition to the fact that they are happy to highlight their city, their personal interesting life stories inextricably linked to our city have also contributed to this. All this, combined with a spectacular welcome two days ago in terms of marketing, is an excellent basis for the tourist promotion of the destination through advertisements, photo galleries and videos. ” Galic concludes. And how the welcome in Zadar looked like, see in the phenomenal one-minute video made by a team of Zadar cameramen from the sea, land and air with the help of the Croatian Army Air Force, and completed by Igor Goić.Otherwise, apart from the great video below, you should definitely see the phenomenal photos by Boris Zupčić that you can see HEREIn the meantime, there is no need to worry about it. ””CROATIA FULL OF EXCELLENT PLAYERS” CNTB CAMPAIGN ON SOCIAL NETWORKSIt is certainly worth mentioning the CNTB, which recognized the opportunity for additional promotion of our country as an attractive and desirable tourist destination.Thus, the CNTB’s website during Sunday and the final recorded an increase in visits by more than 200 percent compared to the same period last year. The highest number of visits to the website was recorded from 16 pm until one hour after the match, and the highest number of visits was recorded from India, Italy, the USA, Germany, Croatia, Russia and France.Abbreviated version of the promotional video (attached below) Ambassadors of Croatian Tourism, in which Croatian national football team members appear Modric, Rakitic, Mandzukic, Lovren i Kovačić, was the backbone of promotional activities on social networks and new media.According to the CNTB, on the occasion of the final match, the promotional campaign on the YouTube channel and on the social networks Facebook and Instagram was well received.The focus was on the area around Luznhiki Stadium, and after the match on the entire Moscow area, and the campaign was further expanded to emitting markets such as Germany, Austria, Italy, the Netherlands, Sweden, Spain and Switzerland. These are countries that are important markets for Croatian tourism, but also countries where our players play for big clubs. As part of this campaign, impressive results were achieved: almost 4 million impressions, a shortened video reached a reach of 2.5 million people, and more than a million people commented, shared or liked the CNTB’s promotional announcement. An opportunity we must not miss In the whole story of positive PR that rules the whole world and social networks, it is not enough to promote only the images of the welcome as well as the historical success of Vatreni, but we need to find a way to add, connect and promote tourism, culture. , the economy… to give the whole story added value and a much greater positive effect.This is just another proof that athletes are our best ambassadors and that we need to focus much more seriously and strategically to connect the story with other industries vertically and horizontally through sporting success. Also, when if not now, take more seriously the development of sports tourism, first by investing in the entire infrastructure which is the first prerequisite, and then nicely round out the whole story and use the story again as the most successful sports nation in the world.In any case, this is an immeasurable advertisement for Croatia, and we will see in the near future how we used it, what story we told and how we will use it.,An opportunity we must not miss In the whole story of positive PR that rules the whole world and social networks, it is not enough to promote only the images of the welcome as well as the historical success of Vatreni, but we need to find a way to add, connect and promote tourism, culture. , the economy… to give the whole story added value and a much greater positive effect.This is just another proof that athletes are our best ambassadors and that we need to focus much more seriously and strategically to connect the story with other industries vertically and horizontally through sporting success. Also, when if not now, take more seriously the development of sports tourism, first by investing in the entire infrastructure which is the first prerequisite, and then nicely round out the whole story and use the story again as the most successful sports nation in the world.In any case, this is an immeasurable advertisement for Croatia, and we will see in the near future how we used it, what story we told and how we will use it.center_img  In the meantime, there is no need to worry about it. ”The CNTB’s organic posts on the social networks Facebook, Instagram and Twitter also record excellent results. Thus, the global Facebook page reached a reach of 2.5 million people in a few hours, and when we add to that the reach achieved on other Facebook pages created separately by markets, we come to a total reach of 5 million people. On this social network, which recorded more than 9000 new fans in just one day, the most popular was a promotional video with football players and posts about a short “school” on how to become a Croatian fan in seven steps. The announcement created in cooperation with the Great British Chefs, which promoted Croatian eno-gastronomy through the preparation of the best Croatian dish for the football championship by the top British chef Tom Brown, also records excellent results, the CNTB concludes.Of course, Twitter is also recording great results, as is the social network Instagram where the CNTB channel was visited by more than 8.5 million fans, and only on Twitter almost 3 million impressions were achieved, while the promotional video on this social network was seen by more than a million people.The CNTB is bringing a photojournalist to Croatia on holiday, who found himself in the fiery celebration of Croatian football playersAlso today, the CNTB announced that it was bringing photojournalist Yuri Cortez, photojournalist Angence France-Press, to Croatia for a vacation. in Russia.last_img read more

ESG roundup: IIGCC, UN Climate Conference, UK Social Bond Fund, CDP forest report

first_img”The EU can change this by agreeing a strong 2030 climate framework, which restores investor confidence and kick-starts investment.”She added: “In September, world leaders are due to attend a climate summit convened by UN general secretary Ban Ki-moon. By then, it will be clear which countries are forging an ambitious climate agenda and which countries are holding back progress.“European leaders have an opportunity to attend the summit from a position of real leadership by putting decisive policy in place that sets the benchmark for international action.”In related news, Sean Kidney, chief executive and co-founder of the Climate Bonds Initiative, who attended the UN Climate Conference, called it a damp squib.Kidney said the Australian and Canadian government representatives were trying to torpedo things left, right and centre, while Japan bowed its head and said ’without nuclear’. However, as its renewables are not scaling up as quickly as the country hoped, it has to rely on gas – meaning its emissions targets are “wrecked”, he said.He agreed with US economist Jeffrey Sachs, who said 20 years had been wasted on on negotiations, and that emissions are rising faster than ever.He said a global carbon scheme remained a ”great theory in search of practical application – it may still be the long game, but it is not the short game we now need”.More can be read here.Elsewhere, UK asset manager Threadneedle has launched its UK Social Bond Fund in partnership with Big Issue Invest, the social investment arm of The Big Issue.The fund aims to achieve both an investment return and a positive social outcome by investing in fixed income securities of organisations that support socially beneficial activities and economic development.It will invest in companies, associations, charities and trusts in ’social intensity’ areas, including affordable housing and property, community services, employment and training, financial inclusion, health and social care, transport and communications and utilities and the environment.Targeting an annual gross return in line with that of a UK corporate bond index, it will launch with £10m (€12m) of seed investment from Big Society Capital and £5m from Threadneedle.It will be available to institutional and retail investors from January 2014.In other news, the latest CDP forest annual report revealed that the business community remains largely unaware of the deforestation risks in its own supply chains, threatening shareholder value.Companies told CDP’s forest programme that they faced three key challenges, namely a lack of traceability in global commodity supply chains, challenges with certification and regulatory uncertainty.While businesses such as Marks and Spencer, Unilever, Nestlé and British Airways that have engaged with the programme for five years continue to improve their scores, few companies recognise supply and price volatility as a risk, customers assert no risk to their business from climate change, and only one company recognises fraud as a problem. However, across all companies, there is an average improvement of 27% this year, suggesting progress in managing deforestation risks.‘The commodity crunch: value at risk from deforestation’ report asked companies to disclose their exposure to deforestation risks through their use of five agricultural commodities responsible for most deforestation – palm oil, soy, biofuels, timber and cattle products.According to the CDP, deforestation accounts for approximately 15% of the world’s greenhouse gas emissions, the equivalent of the entire transport sector.And lastly, the Turkish Stock Exchange, the Borsa Istanbul, has chosen global responsible investment research provider EIRIS as its partner to develop the BIST Sustainability Index, which will be launched in early 2014.Borsa Istanbul-listed companies will be assessed against a set of environmental, social and governance indicators, and those companies that perform better than the required criteria will be included in the new index. Investors worth €7.5trn have responded to the conclusion of the UN climate change talks in Warsaw by urging the EU to lead by example ahead of a global deal in 2015 and implement strong climate policies that drive low-carbon investment.Stephanie Pfeifer, chief executive of the Institutional Investors Group on Climate Change (IIGCC), which represents more than 85 of Europe’s largest investors, said: “The agreement on a timetable leading to Paris in 2015 is an important step, but the actions needed to back this up must start now.“Mobilising climate finance will be central to a global deal in two years’ time, and the only way this can be achieved is if public bodies and private investors work together.“This means putting policy frameworks in place, which are truly long term, enshrined in legislation and provide meaningful support for investors who want to back low-carbon energy. Lord Stern said this week that, wherever you look, government-induced policy risk is the biggest deterrent to low-carbon investment.last_img read more

Five pressing issues Jose Mourinho must address to save Spurs’ season

first_imgJOSE MOURINHO arrives at Tottenham seeking to revitalise his career – and a club that, Champions League aside, has endured a torrid 2019.The final year of Mauricio Pochettino’s tenure saw Spurs earn just 25 points from 24 games… and slump to 14th in the Premier League.4 Jose Mourinho has plenty of work to do at SpursCredit: Getty – ContributorHere, SunSport examine the five things that the Special One will have to address if he is to be successful at Tottenham.MORALEJose Mourinho must pick chins up off the floor in that Spurs dressing room.Whether it is players unhappy at Mauricio Pochettino’s sacking, his appointment, their contract situation or this season’s form.It is inevitable Jose’s arrival would not have gone down well with all the squad — especially those who owe their fame and fortune to Poch.So Mourinho must now work his magic to get that new manager bounce.4 Tottenham have endured a horrendous start to the seasonCredit: AFP or licensorsSQUAD SHAKE-UPYou do not need to be a superstar boss to realise this Spurs squad requires a revamp.More quality must be brought in and the deadwood shipped out fast.Mourinho will want to get Christian Eriksen, Jan Vertonghen and Toby Alderweireld — all free agents this summer — either playing at their best or out of the door.So the January window will be crucial to shake-up a squad on easy street.WINNING MENTALITYRival fans joke the last time Spurs staged an open-top bus parade, it was pulled by a horse!They have not lifted ANY trophy since the League Cup in 2008.Poch took them close, notably reaching last season’s Champ­ions League final, but could not end the drought.Mourinho, for all his baggage he brings, is a serial winner. But can he finally change the club’s mindset?4 Jose Mourinho can bring a winning mentality to Tottenham after their Champions League heartbreak4DANIEL LEVYChairman Levy must realise by now that his club’s failure is not all down the managers.Mourinho must get Levy to spend like a top European club which wants to win big. Not like a Prem club happy with finishing above Arsenal every season.And Levy needs to keep his new manager in the wealth he is accustomed to as Jose is a man who demands big-money buys.LATEST TOTTENHAM NEWSHARRY ALL FOUR ITKane admits Spurs must win EIGHT games to rise into Champions League spotGossipALL GONE PETE TONGVertonghen wanted by host of Italian clubs as long Spurs spell nears endBELOW PARRSpurs suffer blow with Parrott to miss Prem restart after appendix operationPicturedSHIRT STORMNew Spurs 2020/21 home top leaked but angry fans slam silver design as ‘awful”STEP BY STEP’Jose fears for players’ welfare during restart as stars begin ‘pre-season’KAN’T HAVE THATVictor Osimhen keen on Spurs move but only if they sell Kane this summerYOU KAN DO ITKlinsmann quit Spurs to win trophies but says Kane’s better off stayingTURBULENT PAIRINGDrogba and Mido had mid-flight brawl after stewardess prank went wrongGossipSPURRED ONTottenham table contract offer for Bayern Munich’s teenage starlet Taylor BoothExclusivePASS THE TESTEngland’s NRL-based stars urge bosses to make room for a Test this yearTIME YOU CHANGEDMourinho should learn from his experience at Manchester United.He felt like yesterday’s man at Old Trafford as his methods bore all the hallmarks of coach unable to move with the times.He needs to show the Jose of 2019 can still cut it at the very top, or the ‘Special One’ is destined to finish up in China or America’s MLS. Jose Mourinho gives first interview as head coach at Tottenhamlast_img read more

What gun control?

first_imgArm the teachers If you want safe airplanes, arm the pilots. If you want safe schools, don’t just arm the teachers – give them incentive pay to become reserve police officers with their local law enforcement agency. If only 10 percent of teachers took advantage of a program like this, there would always be several armed police officers at every school. These killers are nothing but cowards, and it’s high time we stop making our schools Killer Safe Zones. – Scott Hewes Castaic Guns not the answer We want unrestricted access to firearms and no gun-control laws, so we have to expect the occasional massacre. It’s just the price we pay for the current interpretation of the Second Amendment. – Annie Caroline Schuler West Hollywood Typical liberals The knee-jerk reaction by liberals for stricter gun laws is so predictable. If their logic is so correct, then every time there is a drug bust or a tragic car accident, the Legislature should sponsor new controlling laws. Unfortunately, there are people in our society who will find a way to break the law, no matter what. – Richard Diradourian Montrose What do they expect? Re “American Muslims beginning to fear that `Islamophobia’ is gripping the U.S.” (April 12): Brad Greenberg’s article suggesting that Islamophobia is gripping the U.S. puts forward the idea that this is somehow a fault of the people of the United States. After several years of horrific killings of thousands of innocent lives around the world by extremist Muslims and a total lack of coherent condemnation or action from any real Islamic leadership, what is the proper reaction for any non-Muslim population? Until concrete actions are taken in the Muslim world to condemn and reverse the inhuman behavior of the Islamic extremists that attack and murder innocent people, it will be difficult for non-Muslims to accept the Islamic faith and people as sincerely wanting to live in peace anywhere in the world. – Russell Smith Northridge Park perils Re “Safety first” (Our opinions, April 16): As someone who called for an environmental impact report when the Baseball Academy was being considered for the site, I fully agree with the Daily News’ concern about the new park on top of a landfill in Sun Valley. There were significant reasons why the neighborhood council of North Hollywood Northeast took a position calling for an EIR and they had little to do with the methane-gas issue. It was the other toxins which have already been found to be in the soil and the danger to those who are very young and the elderly. There is a reason the baseball league decided against going forward at the site. – David Hernandez Valley Village Another idea Re “City Council boosts cash for tenants” (April 12): With all the talk about doling out money to tenants being evicted because landlords want to turn apartments into condos, did anyone think about the possibility of making this money available to tenants as down payments on those very condos? – Harriet Jones Northridge160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! The horrible news Monday from Virginia will again raise the gun control argument. The gun wackos will again cite whatever amendment they cite and repeat their mantra that “when guns are outlawed, only outlaws will have guns.” Yet they never seem to have an answer as to why, in those countries where there is gun control, there are so few gun-related crimes. There was a time when effective gun control had a shot at making the United States as free from gun-related crime as countries with gun control, but it is too late for that. It is also too late for the popes and the leaders of Islam to preach birth control to prevent overpopulation and poverty. – Joel Gossman Los Angeles last_img

Doherty welcomes local consultation into Finn Valley Policing Services

first_imgDeputy Pearse Doherty has welcomed a commitment given by local Garda management to facilitate fresh engagement with community stakeholders into policing services and Garda resources in the Finn Valley.The announcement from Garda authorities comes following a request made by Deputy Doherty seeking formal talks between representatives of the Ballybofey Stranorlar Chamber of Commerce and An Garda Síochána into mounting local concerns over policing levels and station opening hours.Welcoming the news, Deputy Doherty said “A number of weeks ago, local public representatives and I were invited to attend a meeting organised by the local chamber of commerce in the Twin Towns which was called in an effort to highlight local concerns in relation to policing services in the area which it’s felt have become severely stretched over recent years. “After what was a very constructive meeting with local business owners, I immediately wrote to Garda Management in the county seeking a meeting between management, the various community stakeholders as well as with local public representatives in order to have these valid concerns raised, with the view to finding solutions and to agree a way forward.“I am now happy to confirm that I have now received a response from Garda Management, and in their reply the force has agreed that it will now liaise with the local business network and begin discussions with them pertaining to policing services locally, such as Garda resources and officer numbers.“The letter goes on to explain that a request has been made for the Chamber to furnish the Chief Superintendent’s office with specific details of their grievances and concerns, after which it’s hoped a mutually convenient time for such a meeting between the various parties can then take place.“Obviously, I am very happy by the response from Garda Management on this occasion as I firmly believe that greater levels of community and stakeholder engagement such as that being proposed in this instance is fundamental if we are to ensure that policing services meet the needs of the community in which they serve, and to build trust and confidence in the Gardaí. “This is particularly welcome news for residents and business owners here in the Finn Valley whom were amongst the targets of a spate of recent burglaries and break-ins which have struck a number of commercial premises throughout the county over the past number of weeks.“While I very much look forward to seeing these talks and discussions progress, I pledge to continue to work closely with local groups and with An Garda Síochána to ensure that policing services in the region may be enhanced and strengthened going forward.”Doherty welcomes local consultation into Finn Valley Policing Services was last modified: October 9th, 2017 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegalfinn valleyGardailast_img read more