New concept transforms credit union’s branches

first_imgCommunity Choice Credit Union in Farmington Hills, Mich., is transforming its branches from traditional outlets into member centers, where an open-concept design allows the credit union to focus on developing relationship with members.Three of the $700 million asset credit union’s branches have undergone the transformation.Alan Bergstrom, Community Choice’s chief marketing officer, spoke with Credit Union Magazine about the transformation and what it means for the credit union and its members.CU Mag: What’s driving the move toward a “member center” concept?Bergstrom: The number of branch transactions have steadily declined over the last three or four years, with members opting to use e-banking, mobile banking, and ATMs. Instead, members are visiting us for advice and consultation.Our member center concept serves this change in member behavior by providing a place where members feel comfortable to ask for advice and information about products, services, and financial solutions. continue reading » 23SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more