“The urban area of Pula is rich in cultural heritage, the development of which represents a huge social and economic potential. Precisely for this reason, the valorization and revitalization of heritage in the area, as well as the putting into operation of tourism, are of absolute importance when it comes to the ITU mechanism. Thanks to the implementation of sustainable urban development activities using EU funds, endangered and underutilized heritage that represents a valuable historical heritage will be restored and will be connected in a sustainable way with tourism, creating new innovative services and products. ” pointed out the head of the Pula City Office Aleksandar Matić, adding that only projects defined by the Pula Urban Development Strategy will be able to apply for this call within the ITU mechanism, which is recognized as a tool for implementing territorial strategies in an integrated manner. As they point out from the city of Pula, all the mentioned projects are of strategic importance for the urban area and will be fully implemented in the area of local self-government units of the Urban area of Pula, where the investment potential will be most pronounced. Under this call, non-refundable European funds, up to 85 percent of co-financing, will be awarded to projects that include content and thematically related investments necessary for the development of a particular area, which contribute to its socio-economic development through valorization of cultural heritage, making it a recognizable tourist destination . “Pula, which has an increasing number of visitors from year to year, thanks to the simultaneous investment in cultural heritage and the tourism sector will further strengthen its position on the tourist map of the world”, Said Matic, adding that having in mind the potential impact of investing in cultural heritage on urban development, that in addition to sustainable management of renewed resources, the goal is to improve the service through education of tourism workers and increase the number of employees, especially young people in tourism. The Ministry of Regional Development and European Union Funds within the mechanism of integrated territorial investments has published a Call for project proposals “Revitalization of cultural heritage in the urban area of Pula. Eligible applicants from the urban area who will restore the cultural heritage of local importance in this area are the City of Pula with the project of strengthening the Pula fortification system, the Archaeological Museum of Istria with the project of conservation and reconstruction of the Small Roman Theater in Pula, then the City of Vodnjan reconstruction of the old oil mill complex into the multimedia center MMC Torcio and the Municipality of Svetvinčenat, which will implement an integrated project for the preservation of Svetvinčenat’s cultural heritage. The call for project proposals for the revitalization of cultural heritage in the urban area of Pula is open from January 25 to March 25, 2019. This is a call in the amount of almost HRK 22.5 million announced within the Operational Program “Competitiveness and Cohesion 2014-2020” for the specific objective 6c1 “Increasing employment and tourism expenditures through the improvement of cultural heritage”, funded by the European Regional Development Fund.