The historical performance of the Croatian national football team at the World Cup, where our country won a historic second place, significantly contributed to the promotion of Croatia. In fact, we can definitely talk about the best marketing campaign in history ever for Croatia.According to the analysis of Mediatoolkit, a tool that monitors what is written about anyone on the entire Internet in real time, and which regularly followed the mention of Croatia in the world media, the final analysis after the finals shows that over 60 billion impressions ) where Croatia is mentioned in the world media.Thus, over a million articles were published, and in the Croatian media several thousand articles on the subject. We only talk about journalistic articles, and when we add social networks, it is quite clear that this is a promotion that is impossible to pay for or get with any PR campaign and once again proves that sport, especially football, is the best ambassador of our Croatia.”With the promotion of Croatia, our footballers have achieved more in a month than us, all the rest of us over 4 million, all together since the founding of the state – more than all institutions, campaigns, PR in these 28 years. were an order of magnitude 1000 times smaller. It’s hard, almost impossible, to measure how many people have seen something at least once, but my estimate is between 2 and 2.5 billion people. ” concludes Tomislav Grubišić from Mediatoolkita. Source: Mediatoolki.comAnd as sport, and especially football as the “most important sideline in the world”, attracts the masses, they thus directly affect the increase in consumption and bring a significant impetus to the economy. Thus, according to the estimates of the Croatian Chamber of Commerce, HRK 9.277.224.291,92 was spent in Croatia during the World Cup in Russia.But which of our tourist destinations took advantage of this great PR moment for additional promotion. For now, Pula and Zadar are the most active researching on the Internet.CNTB, the City of Pula and MediaCom created the most successful real-time campaign of the World Cup?The video by which the City of Pula announced the live broadcast of the final match of the football championship in the Arena was watched by almost 350 thousand people around the worldThus, more than 10 thousand people watched the final broadcast of the World Cup match on the big screen in the Pula Arena. The value of this unique event was also recognized by the Croatian National Tourist Board, which in cooperation with the MediaCom agency and the City of Pula designed the “2nd best place to watch World Cup finals” campaign.The video by which the City of Pula announced the live broadcast of the final match of the World Cup in the Arena, achieved more than 4.700 shares and more than 343 thousand views, while the total number of interactions with content climbed above 72 thousand, without investing in its advertising. MediaCom.”The last final of the World Cup was watched by over a billion people, and we knew that, after winning the semifinals, everything related to Croatia would be under the magnifying glass of the public. This is evidenced by the search results on search engines, so in the last week on Google, Croatia has found itself among the most searched terms in all world languages. We took this opportunity while the world public was sensitized, we reacted in real time and devised how, in addition to the image of a sports nation, to better present our culture, history and natural beauty. For this reason, we decided to implement the proposal for branding the broadcast of the finals in the Pula Arena as “2nd best place to watch World Cup Finals”, Said the director of the Croatian National Tourist Board Kristjan Stanicic.This is a great promotion of Pula, which breaks tourist record visits from year to year, and whose recordings have once again found their way into the world’s most important media. “The City of Pula has long-term committed to the development and implementation of quality and unique events that contribute to the additional promotion of the city, which is ultimately recognized by our fellow citizens, but also an increasing number of domestic and foreign guests. The reactions after the live broadcast of the final match of the World Cup in the Arena confirm that we are doing a good job. The image of our Pula once again toured the world in the format of a video announcement on social networks, which once again showed how we recognize the multiple benefits of online communication. I believe that the positive effect will be visible in the coming period and I want to thank everyone who was in the Arena on Sunday and cheered.”, Emphasized the mayor of Pula Boris Miletić.Video: How the broadcast of the final match of the World Cup in the Arena went”We had very little time to realize this project, which was created in record time, in just 24 hours. We transformed the idea of “2nd best place to watch the World Cup Finals” into a short video that announced the live broadcast of the match between Croatia and France in the Arena and which we placed on the social networks Croatia Full of Life. We followed the whole story with drones above the Arena during the game and thus created additional content that “dominated” social networks. The results are great, and this would not have been possible without the content department of MediaCom Beyond Advertising and NuNu Production from Pula.”, Said the director for strategic planning in the MediaCom agency Marko Matejčić.ZADAR: Promotional campaign of the Zadar Tourist Board and the Zadar County Tourist BoardPhoto: Boris ZupčićThe Zadar Tourist Board reports that an intensive joint promotional campaign continues on the social networks of the Zadar County Tourist Board and the Zadar City Tourist Board in four emitting markets, with specially targeted wider urban areas of the cities where the Zadar national team plays.It is a well-known fact that the top successes of athletes usually contribute to the promotion of the countries they come from, but the focus of Zadar footballers is more than usual on the hometown of our national team, which is persistently highlighted on flags and banners not only at this championship. through his profiles on social networks and interviews in the media, points out Ante Galić from the Zadar Tourist Board and adds: “What is specific about the Zadar national team is that their fans, but also the wider audience that does not necessarily follow the sport, know which city they come from and intuitively connect them with Zadar, which is not the case with many sports stars. Of course, in addition to the fact that they are happy to highlight their city, their personal interesting life stories inextricably linked to our city have also contributed to this. All this, combined with a spectacular welcome two days ago in terms of marketing, is an excellent basis for the tourist promotion of the destination through advertisements, photo galleries and videos. ” Galic concludes. And how the welcome in Zadar looked like, see in the phenomenal one-minute video made by a team of Zadar cameramen from the sea, land and air with the help of the Croatian Army Air Force, and completed by Igor Goić.Otherwise, apart from the great video below, you should definitely see the phenomenal photos by Boris Zupčić that you can see HEREIn the meantime, there is no need to worry about it. ””CROATIA FULL OF EXCELLENT PLAYERS” CNTB CAMPAIGN ON SOCIAL NETWORKSIt is certainly worth mentioning the CNTB, which recognized the opportunity for additional promotion of our country as an attractive and desirable tourist destination.Thus, the CNTB’s website during Sunday and the final recorded an increase in visits by more than 200 percent compared to the same period last year. The highest number of visits to the website was recorded from 16 pm until one hour after the match, and the highest number of visits was recorded from India, Italy, the USA, Germany, Croatia, Russia and France.Abbreviated version of the promotional video (attached below) Ambassadors of Croatian Tourism, in which Croatian national football team members appear Modric, Rakitic, Mandzukic, Lovren i Kovačić, was the backbone of promotional activities on social networks and new media.According to the CNTB, on the occasion of the final match, the promotional campaign on the YouTube channel and on the social networks Facebook and Instagram was well received.The focus was on the area around Luznhiki Stadium, and after the match on the entire Moscow area, and the campaign was further expanded to emitting markets such as Germany, Austria, Italy, the Netherlands, Sweden, Spain and Switzerland. These are countries that are important markets for Croatian tourism, but also countries where our players play for big clubs. As part of this campaign, impressive results were achieved: almost 4 million impressions, a shortened video reached a reach of 2.5 million people, and more than a million people commented, shared or liked the CNTB’s promotional announcement. An opportunity we must not miss In the whole story of positive PR that rules the whole world and social networks, it is not enough to promote only the images of the welcome as well as the historical success of Vatreni, but we need to find a way to add, connect and promote tourism, culture. , the economy… to give the whole story added value and a much greater positive effect.This is just another proof that athletes are our best ambassadors and that we need to focus much more seriously and strategically to connect the story with other industries vertically and horizontally through sporting success. Also, when if not now, take more seriously the development of sports tourism, first by investing in the entire infrastructure which is the first prerequisite, and then nicely round out the whole story and use the story again as the most successful sports nation in the world.In any case, this is an immeasurable advertisement for Croatia, and we will see in the near future how we used it, what story we told and how we will use it.,An opportunity we must not miss In the whole story of positive PR that rules the whole world and social networks, it is not enough to promote only the images of the welcome as well as the historical success of Vatreni, but we need to find a way to add, connect and promote tourism, culture. , the economy… to give the whole story added value and a much greater positive effect.This is just another proof that athletes are our best ambassadors and that we need to focus much more seriously and strategically to connect the story with other industries vertically and horizontally through sporting success. Also, when if not now, take more seriously the development of sports tourism, first by investing in the entire infrastructure which is the first prerequisite, and then nicely round out the whole story and use the story again as the most successful sports nation in the world.In any case, this is an immeasurable advertisement for Croatia, and we will see in the near future how we used it, what story we told and how we will use it. In the meantime, there is no need to worry about it. ”The CNTB’s organic posts on the social networks Facebook, Instagram and Twitter also record excellent results. Thus, the global Facebook page reached a reach of 2.5 million people in a few hours, and when we add to that the reach achieved on other Facebook pages created separately by markets, we come to a total reach of 5 million people. On this social network, which recorded more than 9000 new fans in just one day, the most popular was a promotional video with football players and posts about a short “school” on how to become a Croatian fan in seven steps. The announcement created in cooperation with the Great British Chefs, which promoted Croatian eno-gastronomy through the preparation of the best Croatian dish for the football championship by the top British chef Tom Brown, also records excellent results, the CNTB concludes.Of course, Twitter is also recording great results, as is the social network Instagram where the CNTB channel was visited by more than 8.5 million fans, and only on Twitter almost 3 million impressions were achieved, while the promotional video on this social network was seen by more than a million people.The CNTB is bringing a photojournalist to Croatia on holiday, who found himself in the fiery celebration of Croatian football playersAlso today, the CNTB announced that it was bringing photojournalist Yuri Cortez, photojournalist Angence France-Press, to Croatia for a vacation. in Russia.
Pepe admits it was ‘painful’ to see Unai Emery leave Arsenal (Getty Images)‘We must not forget that. For me, it was something painful.’AdvertisementAdvertisementWhen asked about Ljungberg’s arrival, Pepe said: ‘As he was a player, he understands us better.‘He speaks a lot with us, so for us it is quite simple for us to understand him like for him it is quite easy to understand us.‘Right now there are some players who are playing others who are not. That’s football, it’s like that. It is the coach who decides.‘If I am on the bench, it is up to me to put the work in to get back in the starting line-up.’ Nicolas Pepe unhappy over Unai Emery sacking at Arsenal but highlights Freddie Ljungberg positive Metro Sport ReporterThursday 5 Dec 2019 9:11 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link388Shares Nicolas Pepe has spoken out on Unai Emery and Freddie Ljungberg (RMC Sport)Nicolas Pepe admits it was ‘painful’ to see Arsenal sack Unai Emery but admits Freddie Ljungberg has a better understanding with the players.Arsenal took the decision to sack Emery last week after a poor run of results and have appointed Ljungberg as an interim manager until the club’s hierarchy can agree on a permanent replacement.Pepe struggled to find his best form under Emery, who guided Arsenal to just one win in his last nine games in charge.But the £72 million summer signing still admits he was unhappy to see Emery lose his job.ADVERTISEMENT‘It was painful because he is a coach who gave me the chance to come to Arsenal,’ Pepe told RMC Sport. Comment Nicolas Pepe has struggled to make an impact since his £72m move (AP Photo)‘It is normal for people to criticise me as much as they are doing because I am not making the difference in each match.‘I understand them. It is certainly up to me to reverse this situation through hard work.‘There are lots of aspects that I need to improve.‘Score more quickly, take the opportunities to score that I’ve been missing. It’s like that, that’s football.‘I also need to improve on the physical aspect because coming from France to England, there is this box-to-box aspect that you have to take into account.’More: Arsenal FCArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira movesThomas Partey debut? Ian Wright picks his Arsenal starting XI vs Manchester CityArsene Wenger explains why Mikel Arteta is ‘lucky’ to be managing Arsenal Pepe says Freddie Ljungberg has a better understanding with Arsenal’s players (Getty Images)More: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man CityPepe also admits he understands criticism following his subdued start at Arsenal and insists he needs to improve in several areas.‘I would say that my start has been a bit negative,’ said Pepe.‘Based on my own expectations of myself, I expected a bit more.‘I expect more and it is up to me to work hard and make the difference in each match. Advertisement Advertisement
“We assure full support to the nextPNP chief. Our President has yet to pick from three recommendees who are allqualified,” Malong said. PNP’s Director GeneralOscar Albayalde stepped down on Oct. 14. “This will allow the PNP to move onand continue exercising its mandate of protecting and serving the people,” saidAño./PN “I’d like to tell the entire PNP:let’s do our job and let not controversies affect us,” said Gamboa. Albayalde stepped down amidthe “ninja cop” controversy – policemen recycling shabu confiscated from drugpersonalities. During Monday’s flag-raising ceremonyin Camp Crame, Albayalde said, “After careful thought and deliberation, I havecome to the decision to relinquish my post as Chief, PNP and go on a non-dutystatus. Albayalde, who is set to retire onNov. 8, was the Pampanga provincial police director when 13 of his men wereinvolved in an anti-illegal drug operation in November 2013 which was found tobe irregular. Malong said Albayalde’s decisionshould be respected. Malong said the men and women of thePRO-6 would heed advisories from the higher command. For his part, Gamboa vowed to continuethe programs that Albayalde started. ILOILO City – Whoever will be the nextchief of the Philippine National Police (PNP) has the support of the PoliceRegional Office 6 (PRO-6), according to spokesperson Police Lieutenant ColonelJoem Malong. Interior and Local Governmentsecretary Eduardo Año commended Albayalde for his “selfless act in order tospare the PNP organization of the on-going controversy.” The current PNP officer in charge isLieutenant General Archie Gamboa, the PNP deputy chief for administration.
ILOILO City – A man was found lifeless inBarangay Ortiz, City Proper. Investigators believe that the victimdied of an illness and ruled out foul play in Calvo’s death./PN Police said it was Calvo’s boarder RheaMae Gallarpe who found him. Calvo sustained no injuries, making thepolice dismiss the possibility of murder. Report said that the victim wassuffering from diabetes. The body of 64-year-old Antonio Calvo, aboardinghouse owner, was discovered around 8 p.m. Nov. 27, police sad.
BATESVILLE, Ind. — The Batesville School board approved the High School curriculum and course guide for the 2017-2018 school year.Mr. Andy Allen, High School Principal, said some of these courses would also be available at Ivy Tech in Batesville.One change for the high school is in the Physical Education curriculum.For advanced PE, there would be different options including weight lifting and lifetime fitness.In other business, the school was approached by the Ripley County EMA to approve an agreement to share resources with the county in the event of a natural or manmade disaster.Tim Hunter said, in such an event, the old gymnasium would be used, which would allow the school’s normal day-to-day operations to continue.The school board approved the request.
Much to the Magpies’ annoyance, McManaman was not sanctioned for catching Massadio Haidara with a knee-high tackle because the incident had been spotted by one of the officials, even if the severity of it was clearly not. There is an obvious disparity between how the two cases have been dealt with, but Martinez cannot see how they can be linked. “It is completely different,” said the Wigan boss. “There is a big difference between something that happens when you have behaviour that is a normal part of the game. You are trying to win the ball, hit it and then follow through. That is very different to having unsporting behaviour with violent conduct.” Wigan boss Roberto Martinez does not believe any comparisons can be made between the 10-match ban Luis Suarez has received for biting and Callum McManaman escaping any punishment for his X-rated tackle against Newcastle. Martinez believes Suarez deserves a lengthy suspension. “I don’t think there is a question about the ban,” he said. “Everyone agreed it was wrong behaviour and he was the first one to accept it. “We need to know what the FA is basing its ban on and whether they have taken into consideration his previous charges and the previous incident in Holland. “I am sure we will know more when the FA gives its reasons. “We all knew it was wrong behaviour. It is not something you should see on a football pitch. Everyone has to accept that it was going to be followed by a ban.” Press Association
“Sam is a man who has probably had the most influence on me in terms of playing team golf in my career. “Being my first captain in the Ryder Cup in 2002, I learned a huge amount from him and have continued to do so over the years. “Since those early days, our relationship has grown to see us become firm friends and, living not far apart, we see a lot of each other socially as well.” Torrance, who holds the record for the most European Tour appearances in history with 706, expressed his pride at being welcomed back into the Ryder Cup fold. “Everyone knows how much the Ryder Cup has meant to me over my career so I am absolutely delighted to be involved once again,” Torrance, who captained Great Britain & Ireland to victory in the Seve Trophy last year, said. “Paul was a special part of my team at The Belfry in 2002 and he knows I will do everything possible to help him and the team at Gleneagles in September.” Smyth was also delighted to be named vice-captain once again, adding: “I was thrilled when Paul contacted me and asked me to be one of his vice captains at Gleneagles – there was no hesitation for me in saying ‘yes’. “I relished the opportunity to be a vice captain at The K Club in 2006 and I look forward to playing a positive role once again in supporting Paul and the team.” Smyth was also named as a vice captain to Miguel Angel Jimenez for this month’s inaugural staging of the EurAsia Cup between Europe and Asia. The Dubliner often plays golf against Torrance at Sunningdale and has made no secret of his admiration for the Scot’s handling of the captaincy after the 12-month postponement caused by the 2001 terrorist attacks in the United States. “We won at The Belfry because of one reason, captain Sam Torrance,” McGinley said in 2012. “There’s no doubt about it and anyone on that team would tell you why.” United States captain Tom Watson has already named Andy North and Ray Floyd as his vice-captains for the biennial contest from September 26-28. McGinley said: “I am delighted to officially unveil Des and Sam as two of my vice captains for the Ryder Cup. “As well as being good friends, they are two guys that I greatly admire both personally and professionally and I know they will be vital assets to me in Scotland in September. “They were the first two people I had in mind for this role when I was appointed captain and, since then, I have talked to a lot of the experienced European players about having them as part of the team and, to a man, they have been very supportive of the idea. “Des took me under his wing when I was a young rookie on Tour and he gave me tremendous advice which was not only valuable then but has continued to ring true for me throughout my professional career. “His views and ideas about the Ryder Cup particularly have consistently proved to be spot on and I really enjoyed working with him as a vice captain in 2006 when I was a player. European captain Paul McGinley today named Sam Torrance and Des Smyth as his first two vice-captains for September’s Ryder Cup at Gleneagles. McGinley played under Torrance and holed the winning putt at The Belfry in 2002, while Smyth was a vice-captain under Ian Woosnam for the record-equalling win at the K Club in 2006. A further two vice-captains will be chosen later in the year, with McGinley waiting to see how his 12-man team is shaping up before making an announcement. Press Association
The winner of the award will be announced at the culmination of the live show on December 14 at the Hydro Arena in Glasgow, following a public vote. But Scottish fans will have no local favourite to support after last year’s winner Andy Murray was left off the final contenders following a year in which he failed to add to his two career grand slam titles. Gareth Bale is the only footballer to make the cut after an impressive first season with Real Madrid, while boxer Carl Froch also earns a place after his conclusive Wembley rematch win over George Groves. Olympic and World Cup skeleton champion Lizzy Yarnold is joined by skiers Kelly Gallagher and guide Charlotte Evans, who were crowned Great Britain’s first Winter Paralympic champions when they won the women’s visually-impaired Super G in Sochi in March. Charlotte Dujardin, who picked up two dressage world titles this year, and Jo Pavey, whose 10,000m gold in Zurich made her the oldest female European champion in history at the age of 40 and 325 days, take the total list of female contenders to four. The list is completed by gymnast Max Whitlock, who won world, European and Commonwealth medals in 2014, and swimmer Adam Peaty, who won four European titles and two Commonwealth Games golds. The shortlist was decided by a panel of former nominees, newspaper sports editors and television sport executives. Press Association McIlroy, who won the final two majors of the year as well as helping Europe retain the Ryder Cup, will bid to become the first golfer to win the prestigious award since Nick Faldo in 1989. But McIlroy could face a stern challenge from Lewis Hamilton, who claimed his second Formula One world title in Abu Dhabi at the weekend and finished second in the voting in both 2007 and 2008. Rory McIlroy is a strong favourite to round off the most successful spell of his career with the BBC Sports Personality of the Year award after being confirmed among the 10 shortlisted contenders on Monday.
Willie Mullins’ charge is a general 4-7 chance ahead of the race but he has not scared off many rivals, with the likes of Paul Nicholls’ Vibrato Valtat, the Nicky Henderson-trained Josses Hill and Gordon Elliott’s Clarcam still in the mix. Mullins has extra strings to his bow in Vautour and Adriana Des Mottes, while Mick Channon’s Sgt Reckless is another of the leading home hopes. Melodic Rendezvous finished seventh in the Champion Hurdle last year but may try his Festival luck over fences. God’s Own was a Grade One winner at Punchestown last May and may bid to add a Festival win to his CV. Chris Pea Green, Cold March, Court Minstrel, Dunraven Storm, Sail By The Sea, Smashing, Ted Veale, Three Kingdoms, Top Gamble and Turn Over Sivola are also still in the mix. Hot favourite Un De Sceaux heads a list of 19 horses to stand their ground in the Racing Post Arkle Challenge Trophy at the Cheltenham Festival next Tuesday. Press Association
SHAUN Marsh and Steve Smith each hit centuries as Australia, bidding to end a disappointing series on a high, built a first-innings lead over Sri Lanka in the third Test yesterday.Australia have already lost the three-Test series but are in a good position to claim a consolation victory after finally scoring 300, having failed to do so in the last four innings.Marsh and Smith closed day two on scores of 64 and 61 respectively and their strong partnership was maintained on day three, opener Marsh reaching 130 before being dismissed while captain Smith went for 119.Rangana Herath’s 6-81 quelled Australia’s hopes of taking a significant lead in Colombo, with a meek performance from the middle and lower order seeing them bowled out for 379 in response to Sri Lanka’s 355.But the tourists claimed the scalp of nightwatchman Dilruwan Perera (8) before the close, as play was called for the day with the hosts trailing by two runs on 22-1.Resuming on 141-1, Marsh and Smith picked up where they had finished day two in a magnificent stand of 246.Marsh, whose innings featured 19 fours, brought up his fourth Test hundred when a Dilruwan Perera (2-129) delivery came off his glove as he attempted to sweep, sending the ball to fine-leg boundary.Smith’s 15th Test ton arrived less than four overs later with a well-worked single to midwicket, but his 473-ball partnership with Marsh came to an end when the latter chopped a Suranga Lakmal (1-54) delivery on to his stumps.A superb turning ball from Herath saw Smith stumped by Kusal Perera, with Moises Henriques (4) then falling in the same fashion.The slew of wickets continued but Mitchell Marsh (53) kept the scoreboard ticking over, enjoying particular success through the off-side on the way to a half-century that enabled Australia to move ahead.But he found little in the way of support from the rest of the middle-order, Adam Voges (22) and Peter Nevill (14) both going cheaply to Herath and Dilruwan Perera.Herath ended Mitchell Marsh’s resistance before removing the tail with little difficulty. However, Australia were provided with further reason for hope late in the day, Sri Lanka’s decision to move Dilruwan Perera up the order backfiring when he was trapped lbw by Mitchell Starc (1-19).(OmniSport)SRI LANKA 1st innings 355 (D. Chandimal 132, D. de Silva 129; M. Starc 5-63)AUSTRALIA 1st innings (overnight 141-1)D. Warner c K. Perera b D. de Silva 11S. Marsh b Lakmal 130S. Smith stp. K. Perera b Herath 119A. Voges lbw b Herath 22M. Henriques stp. K. Perera b Herath 4M. Marsh c K. Mendis b Herath 53P. Nevill lbw b D. Perera 14M. Starc not out 9N. Lyon c K. Mendis b D. Perera 3J. Hazlewood b Herath 0J. Holland c Mathews b Herath 1Extras: (b-4, lb-9) 13Total: (all out, 125.1 overs) 379Fall of wickets: 1-21, 2-267, 3-275, 4-283, 5-316, 6-353, 7-367, 8-376, 9-377.Bowling: D. Perera 44-4-129-2, D. de Silva 7-0-2-1, R. Herath 38.1-11-81-6, L. Sandakan 19-0-70– 0, S. Lakmal 13-0-54-1, A. Mathews 4-1-5-0.SRI LANKA 2nd inningsD. Perera lbw b Starc 8D. Karunaratne not out 8K. Silva not out 6Extras: 0Total: (for 1 wickets, 5 overs) 22Fall of wickets: 1-8.Bowling : M. Starc 3-0-19-1, N. Lyon 2-0-3-0.