The Ghanaian’s lack of signature on those papers that have been on his table since October is due, it is feared, to his intention to listen to offers. At least that, listening to them, something that makes the Cholo tremble for whom Thomas is irreplaceable. Last summer, even when the rumors about Rodrigo’s possible march to the Premier, City of Guardiola, increased, he remained firm: the undisputed of the two was Thomas. Atlético, for the moment, have always waited calmly, although the months go by and that long-awaited signature does not arrive. “My agent is talking to the club. Sometimes we don’t have what we want, but I hope that everything turns out well,” said the footballer a few weeks ago, to which he added a “it is a pride to attract the attention of more teams and that It motivates me. It makes me feel like I’m doing things right and keep improving. Leave? Sometimes it is not only the player’s decision, also the club’s. If Atlético loves me, I’ll be here until they don’t love me and then we’ll see what we do “that could have a disturbing reading. That” sometimes is not just the player’s decision “. Obsesses in the PremierBecause, what is written, Arsenal and United are going to launch for him this summer. They have him as Simeone in their plans, a priority. “There is a lot of interest in his signature”, he considered in Mail Online in his information, to which he added the fundamental role of the Ghanaian in the rojiblanco team since Gabi left. “He has managed to fill the void”, he affirmed, flattering capital, for what I get carries implicit. Thomas is, at this time, and before the coronavirus-forced break, the third most used soccer player by Simeone this season, the second on the field (behind Saúl and Oblak), with 2,859 minutes. The offer has been on the table for Thomas Partey for months. An offer from Atlético de Madrid with a rise in salary and a clause to make him one of the footballers in the squad at the salary level of what he is on the field: essential. Its termination now sounds cheap, 50 million, affordable for club in England living obsessed with Ghanaian. Manchester United and Arsenal, for example, especially. The English press woke up today, Mail Online, with the concern of both for the rojiblancas intentions that this contract be signed in the coming weeks. A contract that would shield him, € 100 million clause, and extend his contract beyond 2023, when it ends now, in addition to putting a millionaire salary.
There’s no longer a lot of mystery when it comes to the traditional marketing funnel. Specifics may vary, but by this point we’re all familiar with the general structure:Marketing attracts potential customersThose prospects are offered an opportunity to sign up/convertOnce they’re in the funnel, they’re given nurturing collateralAlong the way, they’re scoredOnce they reach a particular score/are qualified, they’re handed off to salesRinse and repeatIn the packaged software world, this is still how many companies operate. In the software-as-a-service (SaaS) world, however, that model is being actively disrupted. And in some cases, the very necessity of marketing (at least as it exists now) is being reconsidered altogether.To learn more, we sat down with CloudBees VP of Product Management Harpreet Singh, to ask him to explain how some SaaS models are greatly reducing the marketing lifecycle, and what new roles are stepping in to take marketing’s place. Freemium and the Impact of Shorter Marketing Lifecycles“In the cloud era or in SaaS applications, the [primary focus of the marketing] function changes,” Singh explains. “Because marketing calls people over, and when people come in, they sign up, and they are actually logged into the product.”In other words, the funnel is shortened considerably. Marketing can still serve to generate awareness and initial conversion, but once someone is in the product, their role is dramatically reduced.“They can actually try the product for free,” Singh says,”and if they like something, they can just turn it on for $10 a month or $20 a month and try the higher paying tier.”“So in this world, no matter what [marketing] collateral you get, the collateral is not going to do the convincing. It is the actual product that does the convincing.”That represents a big shift, taking the pressure and onus off marketing, and placing it on people on the product side, specifically in UI and UX, instead. In addition, Singh points to the emergence of new roles like growth hackers and customer success managers, who know the product intimately and who are tasked with actually helping the customer in the context of the application.Does this mean the end of digital marketing as we know it? Of course not, but it does point to a near future where it plays a different, and potentially less integral, role.Photo by JD HancockAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis