Tom Brassard, Paw Print & Mail, South Burlington, was honored for his companys performance and growth for the past y ear by Certified Printers International (CPrint”) during the bi-annual board meetings in Charleston, WV. CPrint” honors printers who have had exceptional sales growth in the past year. Paw Print & Mail not only was honored for its continued sales growth, but Brassard was cited for his management skills.According to Tom Crouser, CPrint” president, Paw Print & Mail continues to perform to rank among the best printing companies in North America. Paw Print & Mail has achieved sales growth, profitability and economic stability that that few commercial printers ever attain and the company continues to do so year after year, said Crouser. Paw Print & Mails focus on customer services, quality, employee training, and maintaining the highest business standards has made it the best choice for Vermont businesses printing needs. Brassard also is a mentor to other printers in CPrint” and is helping other printers reach success.CPrint” is a franchise of independently owned family-based businesses that strive for the highest level of professionalism and performance among small business. Companies from throughout North America participate in the program. The CPrint” designation is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs.Paw Print & Mail is located at 12 Gregory Drive in South Burlington. For more information about the company, call 802-865-2872 or visit the companys website at www.paw-prints.com(link is external).-30-
15SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Mark Arnold Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping businesses such as credit unions and banks achieve their goals with strategic marketing insights and energized training. Mark … Web: www.markarnold.com Details A full-page ad in a recent issue of Adweek magazine caught my eye.In the ad, a massive, tattooed and fairly grumpy-looking sumo wrestler stands imposingly in front of a tiny smart car. To the left of the image are the words “stop showing the right product to the wrong consumer.”The ad works in a number of ways, cleverly using humor to make a point about matching the wrong product or service to the wrong consumer.This problem plagues credit unions. In an effort to be all things to all people, too many credit unions attempt to shove every product and service they have down the throat of every consumer. This doesn’t make sense for a number of reasons. And it is certainly costing you both money and market share.When doing mystery shops of credit unions during the marketing audit process, I’m still surprised at the number of well-intended member service representatives that sit me down and simply scroll through every brochure or laminated cheat sheet they have without really asking any questions to find out about me as a unique and individual consumer.How much time and money do you think your credit union wastes by trying to match the wrong product or service with the wrong consumer? Odds are, you won’t like the answer.So – what’s the solution? Credit unions should look at it as a two-pronged approach.The first regards training. And not just run-of-the-mill, canned cross-sales training. That is so 1999. Consumers have evolved and so must your credit union. To achieve success in the future and to avoid that wrong product/wrong person encounter, credit unions must adopt full-scale consumer engagement training.This training goes far beyond the simply surface-level interaction with members and encourages and teaches your staff on how to more intimately connect with them. Engagement training delves deeply into your credit union’s unique brand and how employees can use it to help empower their search to find the right product for the right member. This requires employees to actively engage with members, asking questions and learning more about their needs as unique consumers. As a byproduct of that, they are then more capable suggesting the products and services members can actually use to address their needs and concerns.The next is conducting a full-blog marketing audit. To complete such an audit, your credit union will have to ask itself difficult questions. But these are questions you must answer in order to succeed.Consider this — when was the last time you had an outside party take a deep-dive look at all your marketing materials (both printed traditional and digital)? When was the last time you opened yourself up to rigorous introspection and changes to both your strategic and tactical approach to brand and marketing? When was the last time you not only checked out what your competition was up to but also looked just as closely at your own staff and branches as part of a rigorous mystery shop experience? If you answered “never” or “a long time ago” to any of the above questions, your credit union needs to consider a marketing audit.The marketing audit will also allow you to take a good hard look at the products and services you currently offer. What is working? What is profitable? What is not working and is costing you money? And most importantly – which of your products and services do members use the most? And — which products and services for which members are clamoring do you currently do not offer? The intersection of these last two questions is the defining point for your product and service mix. If you don’t have what consumers want, they are more than happy to walk across the street and find several of your competitors that do.When a new member walks into a branch, calls, emails or interacts with you on social media, you really don’t have a clue who they are and what defines their financial lifestyle. Until you figure those things out by more aggressively pursuing consumer engagement training and diving into a marketing audit, your credit union is really just trying to sell a tiny clown car to a sumo wrestler. Good luck with that.
There is nothing like starting the 2020 IIHF World Juniors off with a bang.As is tradition, the tournament began on Boxing Day and Day 1 saw two of the top contenders, Canada and the United States, go toe-to-toe in the “Battle of North America.” It was, as expected, a no-holds-barred, back-and-forth affair with national pride and bragging rights on the line that the Canadians eventually won 6-4. The Americans came out like a heavyweight, taking a 2-0 lead off power-play goals by Shane Pinto (Ottawa Senators) and Arthur Kaliyev (Los Angles Kings). But, as they say, a 2-0 lead is the worst lead in hockey — and Canada was not throwing in the towel in this one. In the middle stanza, Canada netted three goals by Connor McMichael (Washington Capitals), Barrett Hayton (Arizona Coyotes) and Nolan Foote (Tampa Bay Lightning). Hayton’s game-tying goal on the power play in the second — he added a second goal in the third — came off a feed from expected 2020 No. 1 overall draft pick, Alexis Lafreniere. The 18-year-old dazzled in this contest as he scored the knockout blow in the third period just seven seconds after Pinto completed the United States’ own two-goal comeback to tie the game at 4-all. Lafreniere added an empty-net assist on Dallas Stars Ty Dellandrea’s goal for his third assist to cap off a four-point night.While everyone expects these teams to go the distance, whether they’ll make it is not set in stone. They are in what’s being dubbed “The Group of Death” as Group B also includes Russia, potential Cinderella team Germany, and the host Czech Republic. In the first game of the day, the Czechs upset Russia 4-3.Canada has Friday off and will next face Russia on Saturday, Dec. 28 at 1 p.m. ET. The United States hops right back on the ice on Friday for a meeting with upstart Germany at 1 p.m. ET.Sporting News had the blow-by-blow for you as the two teams sparred in Game 1 of the tournament.(All times Eastern.)Canada vs. USA scores, highlights from 2020 World JuniorsFinal score: Canada 6, USA 43:34 p.m. — Shane Pinto was named the American player of the game. Alexis Lafreniere was named the Canadian player of the game.End of third period: Canada 6, USA 43:29 p.m. — GOAL. Ty Dellandrea nets the empty netter to ice this one. Canada leads 6-4.Ty Dellandrea scores late after a great play by Alexis Lafreniere – his fourth point of the night. Empty-netter. #WJC2020 pic.twitter.com/qzTRAtZR27— Steven Ellis (@StevenEllisTHN) December 26, 20193:28 p.m. — USA pulls the netminder with two minutes left.3:23 p.m. — GOAL. Wow. USA wins the faceoff but under pressure from Nolan Foote, K’Andre Miller plays the puck to the middle and right to Alexis Lafreniere who scores. Canada leads 5-4.Alexis Lafreniere gets the puck off the faceoff and scores a beautiful goal to make it 5-4. 3:10 left to play. #WJC2020 #NHLDraft pic.twitter.com/8Dpe3sukhd— Steven Ellis (@StevenEllisTHN) December 26, 20193:22 p.m. — PP GOAL. Shane Pinto does it again as he plants himself on the far side of the crease and buries the cross-ice pass for his second goal of the game. Game tied 4-4.Shane Pinto has his second goal of the game after Nick Robertson sets him up on the PP. 4-4. #WJC2020 pic.twitter.com/w35MsZxcJl— Steven Ellis (@StevenEllisTHN) December 26, 20193:21 p.m. — Ty Dellandrea takes an interference call. USA back on the power play and it needs a goal here to tie this one up.3:19 p.m. — Back to even strength.3:15 p.m. — Canada takes a penalty. USA will look to tie this one up.3:13 p.m. — GOAL. USA makes it a one-goal game with 7:14 left on the clock as Toronto Maple Leafs prospect Nick Robertson pulls in the puck and fires the wrister. Canada leads 4-3.Nick Robertson brings the Americans within one again. 4-3 with this snipe. #WJC2020 pic.twitter.com/Of85H4Dyli— Steven Ellis (@StevenEllisTHN) December 26, 20193:10 p.m. — PP GOAL. It’s all about the special teams in this one. Alexis Lafreniere dazzles as he cuts to the middle and feeds Barrett Hayton for the easy goal. Canada leads 4-2.Barrett Hayton scores his second of the game after a great move by Alexis Lafreniere took the D out of position. 4-2 Canada. #WJC2020 pic.twitter.com/7Bx1qFjpqF— Steven Ellis (@StevenEllisTHN) December 26, 20193:07 p.m. — Spencer Stastney takes a penalty. Canada heads to the power play.3:00 p.m. — USA with a quality chance as Oliver Wahlstrom gets the rebound but it’s Nico Daws who comes up big with the leg save. Quick reminder, Daws is eligible for the 2020 draft.Nico Daws made a huge pad stop on Oliver Wahlstrom. That’s a big confidence booster. #WJC2020 pic.twitter.com/cUyzHQeaYl— Steven Ellis (@StevenEllisTHN) December 26, 20192:55 p.m. — Back to even strength2:55 p.m. — Bobby Brink with a good move around the net and pass in front but can’t connect.2:53 p.m. — Third period starts. USA on the power play and trail by one.2:41 p.m. — For your viewing pleasure during intermission:Nils Höglander might have just scored the nicest goal in World Junior Championship history 😳😳😳😳 #WorldJuniors 🇸🇪 pic.twitter.com/LgKKsbdZZI— TSN (@TSN_Sports) December 26, 2019End of second period: Canada 3, USA 22:35 p.m. — Yep. The goal is being reviewed . . . and its waved off as the puck went in after the buzzer sounded. USA still trails 3-2 but will start the third on the power play.2:34 p.m. — PP GOAL. At the buzzer, the United States ties it up! Puck squirts out in front and Shane Pinto buries it as the Canadians lose track of him and the puck. USA celebrates but definitely looks like the period had ended.Shane Pinto scores at the buzzer… but will it count? #WJC2020 pic.twitter.com/SWGP5uYuwF— Steven Ellis (@StevenEllisTHN) December 26, 20192:33 p.m. — With 16 seconds left in the period, Canada’s Kevin Bahl takes a penalty. USA, who needs a goal to tie, is 2-for-2 on the power play.2:31 p.m. — Off a save, the puck hits a Canadian defender in front and Nico Daws has to make a quick pad save.Nico Daws with a good stop here. #WJC2020 pic.twitter.com/a2xDyOSXDB— Steven Ellis (@StevenEllisTHN) December 26, 20192:25 p.m. — Canada back to the power play for the third time in the game. Not a good play as two of Canada’s three goals have come on the power play.2:20 p.m. — PP GOAL. The tide has turned in the second period. Canada takes a 3-2 lead as Nolan Foote’s shot beats Spencer Knight top shelf. Canada leads 3-2.Nolan Foote ( @Kelowna_Rockets ) on the PP, 3-2. He’s been one of Canada’s best players since camp. #WJC2020 pic.twitter.com/H9T2OqCMyI— Steven Ellis (@StevenEllisTHN) December 26, 20192:19 p.m. — Puck deflects out into the slot and Spencer Knight makes the shoulder stop.2:16 p.m. — Canadians back on the power play. They’re 1-for-2 thus far.2:09 p.m. — PP GOAL. The Canadian captain Barrett Hayton with an absolute rifle from the right circle ties the game. Game tied 2-2.Canada, PP goal. 2-2. Barrett Hayton makes no mistake on the one-timer. Alexis Lafreniere with the feed. #WJC2020 pic.twitter.com/Fq996XY3Xm— Steven Ellis (@StevenEllisTHN) December 26, 20192:07 p.m. — Canada heads back to the power play as Shane Pinto gets sent to the sin bin. The Canadians will look to tie this one up and are 0-for-1 with the man advantage in the game.2:02 p.m. — GOAL. Great play by the Canadians as they push out of their own. In the US end, Akil Thomas off the chip feeds Connor McMichael who buries it. USA leads 2-1.Connor McMichael makes it 2-1 for Canada. Both team’s fourth lines having a busy game. #WJC2020 pic.twitter.com/jhdomQW6gB— Steven Ellis (@StevenEllisTHN) December 26, 20191:59 p.m. — Joe Veleno gets a Grade A chance but Spencer Knight makes the stop.1:56 p.m. — Second period underway.End of first period: USA 2, Canada 01:40 p.m. — After 1, it’s USA 2, Canada 0. Canada has to stay out of the box in this one as the Americans netted two power-play goals on two opportunities.1:37 p.m. — PP GOAL. Trevor Zegras controls the puck in the circle and feeds Kings prospect Arthur Kaliyev for the one-timer into the open net as Nico Daws can’t get across. USA leads 2-0.Arthur Kaliyev makes it 2-0 on the PP. Trevor Zegras and Alex Turcotte with some nice passes. #WJC2020 pic.twitter.com/Wm8hX0FypB— Steven Ellis (@StevenEllisTHN) December 26, 20191:35 p.m. — Jared McIsaac called for hooking; not a smart play by the world juniors veteran. USA heads back to the power play and is already 1-for-1 on the night.1:32 p.m. — Canada now leads 7-6 in shots, but USA has blocked a ton of shots too. Corsi For tilting Canada’s way at this point in the contest.1:23 p.m. — Canada starting to throw the body around. Alexis Lafreniere crushes Mattias Samuelsson hard into the glass. 1:19 p.m. — Canada gets its first shot on net, six minutes and 10 seconds into the game.1:19 p.m. — Alexis Lafreniere showing off the skills that should make him the No. 1 pick in June.FILTHY move by Alexis Lafrenière 👀 pic.twitter.com/cIYZ3SXgBd— TSN (@TSN_Sports) December 26, 20191:18 p.m. — USA’s Jordan Harris called for high-sticking. Canada heads to the power play.1:18 p.m. — More than five minutes into the game and Canada still doesn’t have a shot on net.1:13 p.m. — PP GOAL. Shane Pinto sitting in the high slot with the big deflection off the Zac Jones shot from the point. USA leads 1-0.That deflection 🙌 #USAWJC | #WorldJuniors pic.twitter.com/EA00qOnkx4— USA Hockey (@usahockey) December 26, 20191:12 p.m. — Canada’s Barrett Hayton called for tripping. USA heads to the power play.1:09 p.m. — Game on! Spencer Knight (Panthers) vs. Nico Daws in between the pipes.Pregame12:37 p.m. — Canada hitting the ice for warmups in the red threads.Team Canada takes the ice 👀🇨🇦 who’s ready for puck drop? pic.twitter.com/cy3hTnac5U— TSN (@TSN_Sports) December 26, 201912:21 p.m. — USA wearing the white threads the 1960 Olympic team wore when they captured the United States’ first-ever gold medal.Threads 🇺🇸 #USAWJC | #WorldJuniors pic.twitter.com/Vqwlx6V1Ik— USA Hockey (@usahockey) December 26, 201912:20 p.m. — Canada’s lineup.Almost there … only 4⃣5⃣ minutes until the puck drops on 🇨🇦🆚🇺🇸.Take a 👀 at how the Canadians will take to the ice in Ostrava… #WorldJuniors pic.twitter.com/BKc5ngMZsd— #WorldJuniors (@HC_WJC) December 26, 201912:00 p.m. — USA announces its lineup. Only one hour until puck drop! #WorldJuniorsHere’s how #TeamUSA will line up for game one ⬇️Notes and broadcast information → https://t.co/Vc1xocAMv8 pic.twitter.com/D6bXCVKx6w— USA Hockey (@usahockey) December 26, 2019Relevant linksTournamentA team-by-team guide to the 2020 under-20 championshipBreakdown of every NHL teams’ prospectsTop 5 storylines to watch20 draft prospects to keep an eye onCanadaCanada’s complete game schedule, resultsDylan Cozens: first player from Yukon Alexis Lafreniere putting up impressive numbers in draft yearBarrett Hayton named captainUSATeam USA’s complete game schedule, resultsUSA’ Dustin Wolf making a name for himself